How Much Data Will Humans Create & Store This Year? [INFOGRAPHIC]
I started to create a category called scary graphic but then decided that marketing came close enough.
Use this graphic to emphasize how your client will need the ability to navigate the digital wilderness. Well, ok, their corner of the digital wilderness.
Which is a piece of sanity that seems to be missing from most presentations on data growth. Twitter/Facebook/SuperCollider data is exploding but how much of that is relevant to managing sales data at Walmart? Or HomeDepot? Or even the New York Stock Exchange?
Twitter traffic and the like makes great copy, but crunching numbers with economic significance is more likely to win and maintain contracts.
PS: That’s not to discount the potential for tracking Twitter traffic and insider sales on stocks. But discovering the basis for lawsuits qualifies as crunching numbers with economic significance. Topic maps would be a nice way to summarize and present such information.