Leading from the Back: Making Data Science Work at a UX-driven Business by John Foreman. (Microsoft Visiting Speaker Series)
The first thirty (30) minutes are easily the best ones I have spent on a video this year. (I haven’t finished the Q&A part yet.)
John is a very good speaker but in part his presentation is fascinating because it illustrates how to “sell” data analysis to customers (internal and external).
You will find that while John can do the math, he is also very adept at delivering value to his customer.
Not surprisingly, customers are less interested in bells and whistles or your semantic religion and more interested in value as they perceive it.
Catch the switch in point of view, it isn’t value from your point of view but the customer’s point of view.
You need to set aside some time to watch at least the first thirty minutes of this presentation.
BTW, John Foreman is the author of Data Smart, which he confesses is “not sexy.”
I first saw this in a tweet by Microsoft Research.