7 Incredible Web Design, Branding, Digital Marketing Experiences by Avinash Kaushik.
From the post:
We are surrounded by incredible digital experiences. Masterful design, branding and marketing.
Yet, it would be fair to say we are also drowning in awful digital experiences – or, at the very minimum, experiences that seem to be stuck in 1991.
As a Digital Marketing Evangelist you can imagine how much that pains me.
When I work with companies, I do my very best to bring my deep and undying passion for creativity and digital awesomeness to them. One manifestation of that is the stories I tell by comparing and contrasting the client’s digital existence with others I consider best of breed.
In this blog post I want to try and do something similar by sharing some of my favorite digital experiences with you. There are 7 in total.
Each example is truly amazing and for each I’ll share my perspective on why. In each case there are also tips that highlight things that overtly or covertly make the company delightful.
What can you expect?
Inspiring landing pages, cool calls to action, delightful cart and checkout experiences, website copy delicious enough to eat, copy that convinces people to buy by respecting their intelligence, ecommerce reimagined, higher conversions via greater transparency, and examples of how to truly live your brand’s values online through an experience that leaves your customers happy and willing to pay more for your products!
I’m not promising anything this good on the renovation of TopicMaps.com but this is one source I am looking to for inspiration.
Sites you would like to suggest as incredible (in the good sense)? (The incredible in the bad sense are easy enough to find.)
BTW, I was very impressed by the “…cart abandonment rates routinely runs north of 65%…” line.
That’s higher than the U.S. divorce rate! 😉
An awesome post on web design!
Which of those lessons will you be applying to your website or topic map interface design?