From the post:
As one of the industry-renowned data visualization experts Edward Tufte once said, “The world is complex, dynamic, multidimensional; the paper is static, flat. How are we to represent the rich visual world of experience and measurement on mere flatland?”
Indeed, there’s just too much information out there for all categories of knowledge workers to visualize it effectively. More often than not, traditional reports using tabs, rows, and columns do not paint the whole picture or, even worse, lead an analyst to a wrong conclusion. Firms need to use data visualization because information workers:
- Cannot see a pattern without data visualization. …
- Cannot fit all of the necessary data points onto a single screen. …
- Cannot effectively show deep and broad data sets on a single screen. …
I’m not a Forrester client so if you are, share the details of the report among yourselves. (Only 52 downloads so far. Maybe Forrester analysts are emailing it to each other.)
It is interesting that the last technical capability mentioned in the blog post was:
What are the ADV platform’s integration capabilities
Data integration keeps coming up.
Would almost make you think all those data governance; one platform, ontology to replace them all; master data model efforts had not succeeded.