The brilliance at Google spreads beyond technical chops and into their marketing department.
Effective marketing can be what you do but what you don’t do as well.
What did Google not do with the Google Knowledge Graph?
Google Knowledge Graph does not require users to:
- learn RDF/RDFa
- learn OWL
- learn various syntaxes
- build/choose ontologies
- use SW software
- wait for authoritative instructions from Mount W3C
What does Google Knowledge Graph do?
It gives users information about things, things that are of interest to users. Using their web browsers.
Let’s see, we can require users to do what we want, or, we can give users what they want.
Which one do you think is the most likely to succeed? (No peeking!)