Selling Data Mining to Management by Sandro Saitta.
From the post:
Preparing data and building data mining models are two very well documented steps of analytics projects. However, whatever interesting your results are, they are useless if no action is taken. Thus, the step from analytics to action is a crucial one in any analytics project. Imagine you have the best data and found the best model of all time. You need to industrialize the data mining solution to make your company benefits from them. Often, you will first need to sell your project to the management.
Sandro references three very good articles on pitching data management/mining/analytics to management.
I would rephrase Sandra’s opening line to read: “Preparing data [for a topic map] and building [a topic map] are two very well documented steps of [topic map projects]. However, whatever interesting your results are, [there is no revenue if no one buys the map].”
OK, maybe I am being generous on the preparing data and building a topic map points but you can see where the argument is going.
And there are successful topic map merchants with active clients, just not enough of either one.
These papers maybe the push in the right direction to get more of them.